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Assistant Brand Manager

Roles & Responsibilities

Responsibilities:

  • Responsible for developing, implementing and managing marketing strategies of the brands to drive ROI. This includes developing the marketing mix and marketing strategies for the company.
  • Work with the Brands team to play a pivotal role in Brand engagement.
  • Develop marketing presentations and pitch materials that will be used both internally and externally to help drive new ideas, programs and themes.
  • Develop relationships with internal contacts both local and overseas to drive the brand sales.
  • Execute all levels of marketing support for the brands by the effective deployment of ATL, BTL and Digital. Research new trends, marketing practices, techniques and innovative ways to help drive consumer engagement whilst refining retail marketing strategies that support the broader plans of the company.
  • Establish and manage a budget for all retail marketing programs and collaborate with current retail accounts.

Requirements:

  • Age between 23-37 years.
  • Should possess a Bachelor’s Degree in Marketing Management or CIM/SLIM.
  • At least 2 years’ experience in Fashion Retail Marketing field in middle level management position.
  • Should be innovative, dynamic and able to work on tight deadlines around the clock where your creativity will be challenged.
  • Should possess strong interpersonal skills one! have an analytical mindset.
  • Should be results oriented one! have the ability to bring in fresh and innovative ideas into the business.

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