Roles & Responsibilities
Key Requirements:
- Around 02 years of post-qualifying experience in marketing, branding, coordinating corporate events, customer engagement activities, or promotional campaigns.
- Experience in B2B marketing, technology, IT services, ERP, SaaS, or professional services environments will be an added advantage.
- Demonstrated ability to coordinate multiple marketing activities simultaneously and deliver within agreed timelines.
- Strong communication, coordination, presentation, relationship management, and organizational skills.
- Good working knowledge of Microsoft Office / Microsoft 365 and familiarity with digital marketing and social media platforms.
- Strong attention to detail, creativity, professionalism, and the ability to work collaboratively across functions
Educational Qualifications:
- A diploma or HND in relevant discipline.
- Professional qualification in Marketing, Digital Marketing, Communications, or a related field will be an added advantage.
- Additional qualifications or certifications in event management, brand management, digital marketing, or customer relationship management will be beneficial.
- Good understanding of fundamental marketing principles, customer engagement, branding, events, and corporate communications.
- School leavers with the right attitude may be considered at an associate level.
Key Responsibilities:
Marketing Operations & Campaign Coordination
- Coordinate and execute day-to-day marketing activities in line with approved marketing plans and business priorities.
- Support the planning, execution, and monitoring of marketing campaigns, promotional initiatives, and corporate communications.
- Coordinate marketing calendars, activity schedules, campaign timelines, and required deliverables.
- Liaise with internal teams and external service providers to ensure timely execution of marketing activities.
- Assist in identifying opportunities to improve the effectiveness and reach of marketing initiatives.
- Maintain proper documentation, records, quotations, approvals, and other administrative requirements relating to marketing activities.
Events & Corporate Activities
- Plan, coordinate, and support the execution of corporate events, customer events, exhibitions, seminars, webinars, workshops, networking sessions, and other promotional activities.
- Coordinate event logistics including venues, invitations, registrations, branding, suppliers, promotional materials, guest management, and on-site arrangements.
- Liaise with customers, partners, speakers, vendors, and internal stakeholders to ensure smooth event execution.
- Support post-event follow-ups, feedback collection, reporting, and relationship-building activities.
- Identify relevant industry events and networking opportunities that may support the company’s business and brand objectives.
Customer & Stakeholder Engagement
- Maintain professional relationships with existing and prospective customers at an appropriate level in coordination with Sales and Business Development teams.
- Coordinate customer communications relating to marketing campaigns, events, product awareness initiatives, and corporate activities.
- Support customer engagement initiatives and ensure timely follow-up on marketing-related requirements.
- Assist in coordinating customer meetings, presentations, invitations, events, and other engagement activities.
- Escalate sales opportunities, customer requirements, complaints, or commercial matters to the relevant Sales or Management personnel.
- Support the development of long-term customer relationships through consistent and professional engagement.
Corporate Branding & Brand Management
- Support the consistent application of the company’s corporate identity and brand guidelines across marketing materials, events, digital platforms, presentations, and communications.
- Coordinate the development and production of brochures, company profiles, presentations, promotional materials, event collateral, merchandise, signage, and other branding assets.
- Work with designers, agencies, photographers, videographers, and other external parties to develop quality marketing content and materials.
- Review marketing materials for accuracy, consistency, professionalism, and alignment with approved brand standards before publication.
- Support initiatives aimed at strengthening corporate visibility, brand recognition, and market positioning.
Digital & Content Marketing Support
- Coordinate with relevant internal and external teams on social media, website, email marketing, digital campaigns, and other online marketing activities.
- Support the preparation and coordination of marketing content including corporate announcements, event communications, campaign materials, case studies, newsletters, and promotional content.
- Maintain a structured content calendar and coordinate timely publishing of approved content.
- Monitor engagement and basic performance indicators of digital marketing activities and provide relevant updates to Management.
Marketing Material & Vendor Coordination
- Coordinate with external suppliers, printers, event organizers, creative agencies, media partners, and other marketing service providers.
- Obtain quotations and coordinate procurement requirements in accordance with company procedures.
- Monitor timelines, deliverables, quality, and costs associated with marketing-related vendors and activities.
- Maintain a reliable database of marketing vendors, partners, event contacts, and service providers.
- Ensure marketing expenditure is appropriately coordinated and aligned with approved budgets.
Sales & Business Development Support
- Work closely with Sales and Business Development teams to support lead-generation, customer engagement, and business development initiatives.
- Support the organization of client presentations, product demonstrations, industry campaigns, and business networking activities.
- Assist in preparing company presentations, capability profiles, event materials, and other business development collateral.
- Support lead-generation activities arising from events, campaigns, exhibitions, digital initiatives, and other marketing activities.
- Ensure relevant marketing-generated leads and customer inquiries are appropriately recorded and referred to the responsible Sales or Business Development personnel.
Market & Competitor Awareness
- Monitor industry developments, market trends, customer engagement practices, competitor activities, and emerging marketing opportunities.
- Conduct basic market research to support marketing campaigns, events, and business development initiatives.
- Identify relevant platforms, communities, events, partnerships, and promotional opportunities that may enhance the company’s market presence.
- Provide periodic observations and recommendations to Management based on market activities.
Reporting & Performance Management
- Maintain accurate records of marketing activities, events, campaigns, customer engagements, leads, and related outcomes.
- Prepare periodic marketing activity reports and updates for Management.
- Track campaign, event, engagement, and lead-generation performance against agreed objectives.
- Maintain the marketing activity calendar and ensure timely completion of planned initiatives.
- Contribute to the development and continuous improvement of marketing processes, systems, and operational practices.
