Brand Manager

Roles & Responsibilities

Key Responsibilities

• Develop and implement marketing strategies, including the marketing mix and new product introduction strategies.
• Define and manage brand communication using various media, including ATL, BTL, Digital, Outdoor, and Activations.
• Stay current on market trends and competitive activity.
• Create, execute, and manage dynamic marketing programs and campaigns aligned with business goals.
• Establish and manage budgets for all marketing programs.
• Coordinate with agencies, suppliers, and third parties to drive multiple tasks aligned with business objectives.
• Develop marketing presentations and pitch materials for internal and external use.
• Collaborate with internal teams to achieve business results.
• Ensure brand guidelines and standards are maintained across all communications, menus, packaging, and in-restaurant experiences.
• Identify brand positioning opportunities to enhance visibility and relevance in competitive markets.
• Prepare reports and presentations on brand performance and future growth strategies for senior management.

Key Requirements

• Age between 24-39 years.
• Bachelor’s Degree in Marketing or CIM/SLIM qualification (MBA would be an added advantage).
• 2+ years of experience in a related position.
• Innovative, dynamic, and able to work on tight deadlines.
• Strong interpersonal skills and an analytical mindset.
• Results-oriented with the ability to bring innovative ideas into business.
• A strong team player.