Senior Digital Media Executive

Roles & Responsibilities

Senior Digital Media Executive

Key Responsibility

• Lead the development and execution of innovative social media strategies aligned with brand goals and industry trends.
• Create and manage content calendars regularly.
• Craft, plan, and supervise creative development for all digital platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).
• Strategically manage influencer and brand ambassador campaigns – from ideation and selection to execution and performance analysis.
• Plan and execute paid digital advertising campaigns and coordinate performance optimization.
• Collaborate cross-functionally with brand, creative, and both internal & external teams to achieve digital marketing goals.
• Monitor social media KPIs and generate detailed performance reports with actionable insights.

Key Requirements

• Minimum 2 years of experience in a similar role.
• Degree or professional qualification in Marketing, Digital Marketing, or a related field.
• Strong knowledge of digital marketing strategies and campaign execution.
• Expertise in Meta Ads Manager, Google Ads, TikTok Ads, and LinkedIn platforms.
• Excellent Sinhala and English content writing skills.
• Strong copywriting and proofreading abilities.
• Ability to work with minimal supervision.
• Creative mindset with attention to detail and aesthetics.
• Proven track record in leading successful influencer campaigns and brand-driven digital content strategies.
• Experience collaborating with external agencies for content development.
• Deep experience in creating engaging and visually appealing reels.