Marketing Manager

Roles & Responsibilities

Key Responsibilities

• Develop and implement marketing strategies to achieve business objectives.
• Plan and execute multi-channel marketing campaigns (digital, social media, email, events, and print).
• Conduct market research to understand customer preferences and industry trends.
• Work with ATL, BTL, media, and research agencies for campaign development and market/consumer analysis. 
• Oversee content creation, ensuring consistency in brand messaging across all platforms.
• Manage SEO, PPC, and social media advertising to optimize online presence.
• Collaborate with sales teams to generate leads and support business growth.
• Develop and manage the marketing budget, ensuring cost-effective strategies.
• Track, measure, and report on the performance of marketing campaigns using analytics tools.
• Build and maintain relationships with media, agencies, and key stakeholders.
• Stay up to date with emerging marketing technologies and industry trends.

Key Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing.
• Strong knowledge of digital marketing, SEO, PPC, and social media marketing.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Mailchimp, etc.).
• Excellent communication and leadership skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with a passion for brand storytelling and customer engagement.